Lifecycle marketing
Plan communication for key moments in the relationship, such as onboarding, repeat purchase and renewal.
Grow customer value across the relationship.
Use customer insight to make communication more relevant, from the first conversion to retention and re-engagement.
Where we can help.
When journeys are disconnected, follow-up is inconsistent or there is an opportunity to improve retention and re-engagement.
What the work can include.
CRM strategy and journeys
Define customer groups, journey stages and follow-up requirements around the data and systems available.
Retention and re-engagement
Develop relevant communications for customers at risk of disengaging or ready to return.
Customer value optimisation
Use customer behaviour and relationship data to identify opportunities for repeat engagement and longer-term value.
Make each interaction part of the relationship.
Use what you know from acquisition, digital experience and customer data to inform subsequent communication.
Agree what success looks like.
Choose measures suited to the relationship, such as repeat purchase, renewal, retention or reactivation. Assess them over an agreed period using the customer data available.
Let’s find the right starting point.
Tell us what you want to achieve. We’ll help you work out what you need.